#BTSARMY following BTS’s footsteps
BTS’s fandom, #BTSARMY, worked with organisations and companies to raise money for important causes and campaigns.
Bangtan Sonyeondan is definitely leaving a mark on millions of people around the world! BTS’s fandom, or family, known as ARMY, took it upon themselves to tweet and support 3 campaigns on Twitter that assisted organisations and companies to raise funds for vital initiatives that will make a difference in many people’s lives.
Star Wars x BTSARMY
The first campaign that BTSARMY assisted was Star Wars’s #RoarForChange campaign that falls under Star Wars’s Force For Change outreach projects. The campaign was simply to tweet or retweet any tweet with the #RoarForChange hashtag and the number of tweets counted would determine how much would be donated to UNICEF, the United Nation’s organisation dedicated to upholding the welfare of children worldwide. Star Wars and BTS fans were able to reach 1 million tweets which consequently led to Star Wars reaching their maximum donation amount of $1 million that they are planning to donate to UNICEF. The Star Wars account on Twitter personally tweeted a vote of thanks to #BTSARMY for their assistance with the campaign.
Grab Indonesia x BTSARMY
In addition to the work #BTSARMY did with StarWars, ARMYs also started tweeting to contribute to raising money with Grab Indonesia. The funds raised will go towards DifaBike, an organisation that ensures the safety and transport of disabled people in Indonesia. ARMYs simply have to tweet #GrabGerak and up to $72 000 will be donated to an important organisation that upholds the human dignity of disabled individuals.
Beko x BTSARMY
ARMYs also took it upon themselves to support Beko’s initiative which is to raise funds for UNICEF’s food campaign. UNICEF reported that many children are at risk of health issues because of obesity and unhealthy diets. Beko’s campaign, #EatLikeAPro, involves tweeting the hashtag, and every time the hashtag is tweeted or retweeted, 1€ will be donated.
There is no doubt that BTS has influenced and inspired ARMYs to make a difference in society. Their aim, and BigHit’s, to be artists and music for healing, is definitely impacting on fans and people around the world. BTS is at the forefront of the movement of change, development and love, and have ultimately become iconic leaders of inspiration and making a difference.